Terps In The City

Philip Wolf | CashoM

Episode Summary

A steward to the essence of the cannabis plant With over 12 years of legal cannabis industry experience and 10 years of philanthropy work experience, Philip Wolf the CEO and founder of many cannabis companies including CashoM, joins Scheril Murray-Powell, Esq, They discuss his career from starting cultivation operations to serving over 3000 people cannabis through pairing dinners and tastings (smoking, not infusions). They also talk about providing relief for the people in Haiti through the non-profit he founded, Hispanola Heath Partners, Produced by PodConx Scheril Murray-Powell, Esq, - https://podconx.com/guests/scheril-murray-powell CashoM - https://cashom.org/ HISPANOLA HEALTH PARTNERS - https://medicaloutreach.americares.org/organizations/hispanola-health-partners/ Philip Wolf - https://podconx.com/guests/philip-wolf

Episode Notes

A steward to the essence of the cannabis plant

 With over 12 years of legal cannabis industry experience and 10 years of philanthropy work experience, Philip Wolf the CEO and founder of many cannabis companies including CashoM, joins Scheril Murray-Powell, Esq,   They discuss  his career from starting cultivation operations to serving over 3000 people cannabis through pairing dinners and tastings (smoking, not infusions).   They also talk about providing relief for the people in Haiti through the non-profit he founded,  Hispanola Heath Partners

 

Executive Producer:  Scheril Murray-Powell

Produced by PodConx

 

Scheril Murray-Powell, Esq, - https://podconx.com/guests/scheril-murray-powell

CashoM - https://cashom.org/

HISPANOLA HEALTH PARTNERS - https://medicaloutreach.americares.org/organizations/hispanola-health-partners/

Philip Wolf - https://podconx.com/guests/philip-wolf

Episode Transcription

Scheril Murray-Powel:[00:00:00] Hi everyone. Welcome back. My name is Cheryl Marie, pal Esquire. I'm a cannabis agricultural dietary supplement and trade attorney. Welcome to our show TURPs in the city. TURPs in the city is a show that really features everything cannabis as a rich terpenoid profile is great for the palette and that's what we bring as far as topics for this.

This season interrupts in the city. We're going to explore my journey into the market of New York. I am returning to New York as a native new Yorker to take part in the emerging cannabis industry there on today's show. My guest is Phillip Wolf. Phillip Wolf is a dear, dear friend and colleague, and he has some great things that he's working on in.

He is like a, I would say global nomad and is in pursuit of all good things related to the plant and not even just the cannabis plant, but he's a plant medicine who wrote, so Philip, welcome to the.

Philip Wolf: Thank you Cheryl, such an honor to be here today. And [00:01:00] during this transition of you going to New York, 

Scheril Murray-Powel: Thank you so excited speaking of New York, because again, this season's all about New York. And even though you don't reside there, we recently got an opportunity to connect in New York. You were kind enough to reach out right before you headed out and said, Hey, well you happen to be here. And I was like, Got together and had a great fellowship.

And you invited me to participate in the regenerative cannabis live event, the mixers and things like that. So, thank you for making space for me and using your entry to create a space for others. So I'm eternally grateful for the connections that were made there, and the fact that you got your foot in the door and you were, you held it open for me.

So thank you. Let's talk about your relationship with.

Philip Wolf: first off you're so welcome and such an honor to be able to use my platforms to be able to keep doors open and open doors at the same time, because that's a lot of people have walked in front of me and done the [00:02:00] same thing. And so may we all be of service to the world in that sort of with that sort of hospitality. 

Scheril Murray-Powel: Awesome. And how often do you get out?

Philip Wolf: Oh man. So I've been getting out to New York I guess over the past I would say like five or six years about, it seems like it's kind of evened out to about twice a year. I've been getting out there, but. In June, I'm going to be out there for the second time and, two or three months. So, I have a feeling as legalization is sweeps across the state.

I'll be out there a lot more frequently.

Scheril Murray-Powel: I'm counting on. You have to visit me when I'm out there. 

Philip Wolf: Yeah. Well, it's finally starting to give you a charm, whenever I first got there, I was like, Ooh, I don't know. It's a little hot for me. 

Scheril Murray-Powel: yeah, well, we're going to, we're going to make it our own and I'm so glad that you're going to be coming back in June and I'm moving in June. So let's talk about the regenerative cannabis live. It was a. Legendary event, it was a huge milestone for the cannabis industry. Can [00:03:00] you fill us in on, one why New York why the United nations and what does that event actually mean for the cannabis industries?

Acceptance globally.

Philip Wolf: Yeah.

So, the reason that it was so historic and legendary as you framed it is because it was at the United nations headquarters in New York city. And so, I imagine United nations has offices in multiple places around the world, but with New York being sort of the crown jewel of the world there is no bigger stage in regards to addressing. Global politics then United nations in New York, possibly. And so the fact that cannabis had a platform and the stage at the delicates dining room in the headquarters was just. Not only proof of acceptance, but curiosity from the world [00:04:00] stage and world regulators on how actually cannabis can benefit their pillars of inspire mental social governance.

And so the fact that they are seeing the plant and the benefits that it can do and multiple layers of society, and want to be educated on that. And once creates space for that articulation to come through at their, at their headquarters. I want to say what an honor, but at the same time, I'm also like, why did it take so long?

Right. Yeah, because we'd seen this for so long and that's why, the people who've lasted in the cannabis industry for as long as for, let's say just a good duration of time, they're, they're advocates at heart and that's why they keep fighting through the low points because they see the change that I can make.

And we know that cannabis can be a part of change across the world. And so. The fact that [00:05:00] we finally got that stage was really, really important and going into it, I felt, the, how monumental it was, but I was walking to the United nations from the hotel with Bo Whitney, from Whitney economics.

And I was just, we're kind of tuning in about our feelings and stuff, because I think people are really tuned in to. The vibe of, of what was happening that day. And Bo says to me, I thought this was the climax of this all, and I, and I, I was like, wow, we're going to the United nations with cannabis.

And he's like, it's actually the first step. And that just really. Framed it, for me, I'm in a different light than I had. And to know that I've been doing my particular work for 13 years in the legal cannabis space and for This to be the first step, it was, it shows how far we still have to go.[00:06:00]

It shows you how long things not only take in politics, but you can re reflect that into nature. Nature takes time to blossom in the world and there's no timelines for nature and this plant represents. Nature in so many different ways, right? So for us to think that it's just going to happen quickly is not going to be an appropriate lens.

The appropriate lens is for like, how's this going to be received from our future generations? And that's what we're honestly working for. We're growing trees that we're not going to be able to sit underneath that shade. And that's just, that's just what it is. And sure. We'll have pockets of that shade.

Absolutely. But the by-product of our work and the impact that it's going to have across the globe and for future generations to come, I mean, think of 200 years from now, how people are going to be utilizing this plant. Right? Like who knows Len it's just so ingrained into culture at that point in time.

And so [00:07:00] this is what we need to be doing.

Scheril Murray-Powel: This is exactly what we need to be doing. An activism shows itself in so many different forms. So, when we want to shout out to Jeff Trotter and Kelly, Sarah ginger, from Regenesis for, creating that space and doing that week. Patrick also forgetting that first step to happen. So we want to shout them out and give them thanks for creating that forum and inviting our people in.

So there were activists there, it was very representative of the industry. There were people from New York, native new Yorkers there. There were, there were also people who flew in from all over the country. There was a huge. Partnership between the hemp industry and the marijuana industry, which we don't always get to see, but the focus was really on the plant itself.

And for the first time, it wasn't about dividing the plants and isolating part of this to the plants that was coming together of this. We all have an interest in it being liberated and [00:08:00] free and we're going to come together and work as one community to have that happen. So I was really happy to see that.

And for those of you who weren't able to be there, there is a Vimeo video of it. And I'll make sure that it's posted in the show notes so that we can all take in that event. I think, it was mentioned that the majority of the speakers were female. Speakers. The focus was on ESG and, and diversity equity and inclusion.

The speakers were very diverse from all parts of the world Panama and India and all over. So that was really good to see as well. So we really saw in front of the United nations on the world stage the true diversity of our, of our cannabis industry.

Philip Wolf: For federal governments have representation there. 

Scheril Murray-Powel: Huge. I know Melissa was there and they're like, kind of like the gateway to Europe. Panama was there Yervoy was there so really important. So everybody's could take in that video [00:09:00] and we'll, I'll make sure that we share. So you mentioned that you've had 13. And, and the cannabis history prior to this monumental event, let's talk about that.

Let's talk about your history and in cannabis and, and why your work is so, so important. And I hope you mentioned, if not, I will mention some important designations that you've gotten along the way.

Philip Wolf: That's w that's sweet of you? Yeah, 13 years ago when I was mad, 23 years old Colorado was changing the regulations to allow for a thriving medical market. And so how you can open dispensary's and how you can get medical cards essentially is what that entailed. And I just found myself in the right conversation at the right time to be able to, I got approached and said, and they said, Hey, this is what's happening next month.

I'm looking for someone to open a dispensary. And at the time, there was just a handful of dispensaries in the state of Colorado. Under the previous model and I had a [00:10:00] 7,500 bucks and my friend threw down 7,500 bucks and we opened a dispensary for $15,000. And so it's we can die. Well, I know, but if we're talking about really wanting to if we're really talking about social equity, then we shouldn't be able to open a dispenser for $15,000, so, we can get into that, of what's more progressive is, is what new York's trying to roll out more progressive or is what Oklahoma has in place more progressive, and, and it's, it's, it's very interesting to see, what barriers of entries could be removed to actually allow for something to be as equitable as possible. So, but we won't dive into there at this point in time, but I was able to, I was privileged, I was white with no drug charges and I was able to be able to move forward, and I speak to my ethnicities because I probably would have had drug charges when I was younger.

If I wasn't, Not to say, I wasn't close just within living, in a, kind of a lower middle class household and a little mountain town that [00:11:00] didn't have much diversity into it. And so, cops would typically, focus more on the lower income brackets and people, kids at the higher income brackets were able to get away with whatever they wanted.

I can't say that, but you know what I'm 

Scheril Murray-Powel: Yeah, definitely. There's there's disparity clarity where we're working to remedy it as a community and for, someone who acknowledges their privilege such as yourself to. All of your platforms to evangelize about the need for equity. That means a lot to me. So I'm glad you know about that.

Philip Wolf: absolutely. And it's something I've grown and learned. I didn't, I was ignorant in so many different ways when I was so, so, so grateful to just be continuing, to listen and to continue to head out on onto my path, and to use my platforms again, to keep those doors open, right.

As best as possible and to open doors for all life, not even humans, all life. No, that's how I look at it. And what's, what's important. As we are stewards of mother earth, we [00:12:00] are cells on this articles on this planet needs to do her good. And so I opened a dispensary in 2013 was in a bad partnership.

I still are. I just got my money back and I started cultivating and I became a really good cultivator just because I had so many friends in the black market already doing it. And so. They really taught me their ways. And then I brought a business mindset to it, which a lot of the cultivators didn't have back then.

And so that maturity allowed me to become very skilled at my craft alongside of, bridging it over into. How the businesses were operating and growing at the time. And so, through that I came to kind of a step point in 2013, I was really good at my craft. I was in my mid to late twenties at the time.

And I had a beautiful girlfriend. I was living in the mountains of Colorado snowboarding. Making a good chunk of money for, for that age and wasn't happy. [00:13:00] And I just couldn't stand. Why? Because I love working with the plant. Like I, I love my work. I love cultivation and I was really good at it at the same time.

And I had a lot of respect locally in Colorado and We sold one of the warehouses that I was operating for a dispensary and got a $10,000 check. And what speaks to the barrier to entry was low back then, but also the exit was low, or that it could have been, six figures at this point, but.

And I went and traveled. I went, I went and I didn't accept any new work. I went and I went on a trip and I wrote a, I started my first journal at the time, say lost in the world while trying to find myself. And I just went on that radical. Yeah.

Yeah.

I didn't, I didn't even know why. 

Scheril Murray-Powel: Lost in the world to find 

Philip Wolf: in the world while trying to find yourself.

And I hit a moment on those two months of just backpacking through Australia, Malaysia, Singapore, Thailand even a [00:14:00] little bit in China and New Zealand. And. I was able to, I hit a moment where I was brought back to these, these thoughts I had as a child and why, I didn't know who myself was. I had found something and seeing what is evolving.

Over the years since that, I mean, that was 10 years ago. That was in 2012. And I've really feel like I've discovered who I am, since then. But that, that, that finding of that discovery of these inner child aspects was really, really important for me. And then my curiosity started, the childlike curiosity is really started for me.

And I went back to cultivating for about another year, year and a half. And Gearing up for legalization. So later on that fall, Colorado, the end of 2012, voted to legalize cannabis on, on the state level and dispensers, we're going to look it up 15 months later. And, and spring of 2013 [00:15:00] I literally within 48 hours, I, we, one of my consulting gigs ended, or we talked about my exit plan, I was doing my job, but at the same time, it's always like disruptive.

I broke up with my girlfriend and I got. Fast and the, I played basketball. I had this gnarly cut underneath my eye and all happened in 48 hours. And next thing I find myself at the bar. Now I find myself at the meditation cushion, but now back then I found myself at the bar and I called a couple of buddies of mine.

Like, wow. I just lost my girlfriend. She just broke up with me, like, the SOPs That that evening, this guy rolls in from New York city and he just, he just pulled in Colorado and he was going to, he was going to become the first cannabis billionaires, what he told me. And he was going to open up all these companies and he didn't know anything about cannabis, but he understood, wall street.

He understood big business and entrepreneurship. And so the next day I started working with him [00:16:00] and we started. A holding company of all these different business ideas in the insularity sector, which I didn't have any sort of thoughts towards the ancillary side of the industry that was rolling down.

And next thing we're developing and building out 30 companies and I'm working in a startup, which I had never done. My mind was just like, wow, this is what's going to happen with the industry. And I was blown away. And the question back then was how do we tap into mainstream America? How do we tap into the soccer mom?

And at the end of 2013, right before recreational dispensaries opened, I was in Barcelona and I went to a wine tasting at a vineyard and I was sitting there and. I was like, it doesn't matter who you are in the world, whether you drink wine or not, you want to be sitting at this dinner right now and I'm going to go create this in cannabis.

And that's when the seed was planted for cultivating spirits. And that's when a home. [00:17:00] Cultivating spirits is one of the brands that I founded. So there's three brands that I've cruised three companies that I've created outside of my consulting which is cultivating spirits, which is and it was pairing dinners the first in the United States to do so to operate legally for the general public the cannabis wedding expo.

I have passed along which is now owned by Vanessa Oliver where I'm, I'm still a stakeholder in it. And and then just show much. I imagine we'll get to later on which I is going to just completely change how people relate to cannabis. And that is a masterclass program in which people can educate themselves who are beginners and connoisseurs of the. 

Scheril Murray-Powel: Beautiful. Well, thank you again. Usually when we're talking to people about cannabis, their history doesn't go as far back as your head goes. Then

the 2015 is where [00:18:00] it starts with. You went way back. And, and the. What we know as illegal industry today. And I'll also definitely keep the other New York reference that, you just met a random stranger in a bar, out of New York and that became your, your, your next occupation, just, building startups and things like that.

Tremendous amount of experience. It's great to know all of that about. Now I consider you to be a global citizen. We've talked about Barcelona and Australia and all these places that you've been. So let's, let's talk about your international travels and your experience of the plant and different areas.

Philip Wolf: Yeah. So, Haiti is very close to my heart because they started a non-profit in Haiti. We started a, a medical clinic and the studies three gen. And I've spent a lot of time down there. And so. I visited about 22 countries in my life this far. And but Haiti holds a real real importance to me because, we, I went down there just kind of on a whim, some of them after doing these [00:19:00] health and leadership camps and then the Dominican Republic, there's this fascination with, with Haiti, but it wasn't like you could just roll into Haiti, we needed to set a proper guides for us to, to navigate and and going over there, it was like, wow, these people need help.

And, and there was a lot of cash being made in the early days of the medical side. So this is, 2012 as well. And so. Coming out of there. We were visiting hospitals and cholera outbreak was going on there. So I'm seeing these tents and people just dying in the most horrific ways of cholera outside of these hospitals.

And and you can just tell these people didn't have access to very simple medical procedures, and especially in this region that we got introduced to. And so, I. Came back and I was like, let's start our own 5 0 1 C3. I was like, I could raise $50,000 to get this clinic.

Like I got friends making cash right now and like, 

Scheril Murray-Powel: Using it for good and using that's what the plan is

Philip Wolf: oh, absolutely. Yeah. Using it for good 100%. And so, within that and I won't go too far down the story, but [00:20:00] what I didn't realize at that age, I'm 20, how old was I? 27 or 28 at the time. I didn't realize that important. It was to invest into community and to invest into organization of the community, to build something in partnership, opposed to just handing something out to people and really thinking, oh, this is what you need.

We're the smart Americans, I know what you need. This is what you need incorporated into your society. Like it just doesn't work like that. And I think we can be very ignorant as Americans to think everything we do is the right way. And so I really had to. 

Scheril Murray-Powel: F yeah. Ethno centricity, where we're all, we're focused on the way we do things and like the ugly American stereotype.

Philip Wolf: Okay. I'm going to adopt that word. Thank you. And so this ethnocentric way in which I was, my mind was how has developed no shame in that? It's just what it was. And I just had to learn, and luckily I was able to listen and learn. And so what I thought was going to be six months, ended up being two years.

But that two years was so [00:21:00] important because now. We have a birthing center that's op up and operational next to our clinic. We have we have a residency program and housing for Haitian doctors to come in. No Americans are ever paid. We have a mountain mobile clinic that can travel around and this is all in partnership.

Vibrant, like stapled the community and people travel to it and it's like upset, accepted and in a part of it and an important part of it. And so that's really beautiful to see how that operates and and how that was growing. And so it did more for me to understand this process and also to see people.

Had, what I, what appeared to be nothing in my mind, to them to be so happy and their own ways, and, and just in love. 

Scheril Murray-Powel: The attitude of 

Philip Wolf: Yeah, exactly. And so that brought so much richness in my heart. That's allowed me to commit to what I'm doing today, but I'll have an ice since we're [00:22:00] focused on New York. I came back my first time ever in New York city, I was flying back from I was in Port-au-Prince or sent them to Mingo, but I was coming back from Haiti and I had a flight to JFK and I was like, oh, I could do a 10 hour layover in New York city. I'll go to times square or something, like let's, let's see, let's see what the city's about.

And, I'm, I was born in Texas raised in Colorado, so, there's a big difference there. And so I I've found east coasters to have a bit of Ooh, attitude let's say. And So I'm like, so, and so that's why I had no desire to ever go there and I get on the bus from the airport to go to times square and I'm like, I'm just tore up.

I'm dirty. I have my big backpack backpacking on like, I've, I've been out in Haiti for 10 days and and I get on the bus and I'm like total tourists over. Do I get off? Like this is before Google maps and stuff. So I was just, at least I had it. And. And so then the bus [00:23:00] driver starts asking me questions, like where the, where the hell did you just come from man?

Like let's use. So I'm like,

Scheril Murray-Powel: I'm sure you have one.

Philip Wolf: oh man, we're thinking about building this clinic in Haiti. And I was down by the Wells, speaking with locals and like, 30 seconds into, and we just pulled off the airport grounds. Right. So I just, we're just getting into the city and my first time ever in New York. And I thought these people were just agro, and next thing I know, and I don't know if I can curse on your podcast, but I hear it from the back of the bus, 30 seconds into like sharing this passion of Haiti of mine, and first time in the city. Fuck you nobody cares. And then the bus, the bus man, you should actually be quiet. No one.

does care about your story of Haiti. 

Scheril Murray-Powel: Yeah, New York is [00:24:00] a special yeah, definitely. Can be welcoming, but short, short cert few. Sometimes

Philip Wolf: but what I have. 

Scheril Murray-Powel: you were ready for 

Philip Wolf: for it.

I made manifested it with my thoughts for 27 years prior. And I will say I've seen new York's charm since then many of times. And at that, that I hold that close to my heart. But a dear friend of mine Madison Margolin, who some of you may know I'm from double-blind and her re journalistic.

Brilliant. Is that, she told me that, Yeah.

they're going to be, people are going to be short with you. They're going to tell you the truth of what's in their heart and on their mind when you need something, like they show up in groves and armies and they're there. And it's really powerful, and, and so that is 

Scheril Murray-Powel: W we saw that for 9 1, 1 for sure. Just came. Everyone came together as a Q a community after nine 11. So yeah, it's a, it's a special, special place I want to talk about. I know we touched upon, your [00:25:00] experience in the vineyard in barks but you know, Don just Somali cannabis.

Philip Wolf: Okay. 

Scheril Murray-Powel: I, I need you to tell that story and how you got that designation and recognition, because now we have gone Gere courses and all that things, but you were one of the, I call you an O G and original geneticists. You were like a Rihanna now, a semis. So I want to hear 

Philip Wolf: let's start it in New York city. 

Scheril Murray-Powel: Yeah.

Philip Wolf: Where I fully adopted it. So when I started cultivating spirits, all my work is done through smoking. It's guiding people to understand what type of high they're going to have before they even consume by connecting to the Oregon electric properties of cannabis.

And this is all done through smoking, guiding tastings and stuff. So it's not infusions. And I use this considered myself a host or a guide, right? Like that's what I kind of had taught. That's what I, that's how I described myself. Although I realized that I was paralleling Somali A's, but that, that, that word is very rooted in wine.

And we'll [00:26:00] get to kind of maybe the destructive aspect of how people frame this a little bit. 

Scheril Murray-Powel: Yeah.

Philip Wolf: Yeah.

and that I adopted that name. I was in New York city for art view and 2016, I'm actually on the 15 year anniversary of nine 11. And it was really beautiful. RQ did a boat too around the statue of Liberty and people really got to drop in with their feelings of that day.

And I did a pitch on stage and right after I did a pitch for cultivating spirits. So for those who don't know, our view is basically bridging the gap between investment and startups and they did these big pitch. Conferences and similar to M J impact and what you just got back from. And and so I pitched and right when I got saved, I got approached by a Bloomberg journalist and she interviewed me right there on the spot.

Next morning, she comes out and says the rise of the pot Somali. The article of it. And it obviously featured [00:27:00] myself as the pot Somalia, and obviously we weren't using the word pot just for just to really make things as kosher, as possible as, as represent, as representing this plan.

Although I have no qualms with the word pot at all, but mainstream, it might seem a little icky to them. And so I started going as the cannabis smart. And from, from that point on I really, oh, and that name, that, that title and. And started and continued to do my work. And and now as we develop, cause show them, which came from cannabis Somalia to Kasam, to Michelle as it's important that we separate and not use the term cannabis Somalia, because what that does is Somalia is so rooted in wine culture.

It is a steward and server wine essentially. And what. The problem of our referencing to that. And the fact that, the ganja program calls themselves the cannabis Somali a program actually really bothers me because [00:28:00] what it does is put us, it puts us beneath wine. If you're reflecting yourself to somewhat something, then you're obviously going to be a Nazi below it.

And you're not going to be able to do this on your own. You're not creating your own space. And so. It might get them more sign-ups long-term, I think it does more damage because we need to start again now. Like we're not going to see a lot of the shades that were of the trees that we're planting in, but we need to start doing it now.

And so. Wyatt on that word. Long-term then it's a problem because the work that we, that people have the opportunity to do with cannabis as guides and shepherding that experience for people can do so much more good than wine can do. And I'm not trying to dismiss wine, but this is just a plant that is opening our body minds and spirits that.

Alcohol libation can do, and so that's just, that's just the fact and I'm sorry, wine lovers. I'm [00:29:00] sorry about that. So that, and I love, I have a good glass of wine, I love red chewy slightly sweet high wet wine. Like I love it. but, but what we're doing with cannabis is so much more important.

Scheril Murray-Powel: I love it. Thank you. So you touched upon the sham and I, I am blessed and fortunate and privileged to be one of the 

Philip Wolf: Yeah. 

Scheril Murray-Powel: And it's such a great crew. It's such a great group to pull together for this brand. So I'm really honored to be a part of it. So let's talk about Keshaun, which I think is the answer to the question of what's next for you full of wool.

I think Kashaya is a big part of that. So tell us about your, your objective with and the impact you you're you're planning. I'm not going to say hoping that you're planning to make with Pusha and and how we can help to 

Philip Wolf: Yeah. Yeah, absolutely. So, is a by-product of the deep change I felt we could make through cannabis hospitality. So I, I saw [00:30:00] that through serving I've served over 3,500 people cannabis and very intimate settings. And so we teach people how to identify their high before they can consume to enhance their experience.

And sometimes that's not consuming it. Well that, it takes checking in with your body understanding kind of a pillar of compounds and what's, it's going to make you feel the way that you could feel, but we all have our own relationship to that, kind of central point of that makeup of that particular strain and. And all the 3,500 people, they're like, oh, I can use cannabis like this. And you can just see this light turned on in their mind. Well, to me, that's just like a little pin drop in their school of understanding and all of a sudden, wow, we can use it like this. And then I think over time with that awareness, the intelligence of the plant can affect them in major ways.

And so that. A mission of mine was through cannabis hospitality to open up minds [00:31:00] and has also kind of protecting of the industry in the sense of. Big MSOE don't have the opportunity to even smoke a joint with their patrons. Like there's CEOs out there that I've never smoked a joint with the general, with a random consumer, and, and that's and so for them to understand how this plan is going to affect, they don't, they understand how to move units. 

Scheril Murray-Powel: right, right. Understand how to commercialize cannabis, but maybe there's a distance between that and the culture and the reverence associated with the 

Philip Wolf: And the possibility is a big change. And so I was like, great, I'm this undercover agent, because here I am with this opportunity that these guys, like, they can't step into my realm. Like they can't, they just can't do it. And so it was a really prime opportunity to feel like I could still make major impact with the work that I was doing and cultivating spirits wasn't we can scale it, but we couldn't scale it to, [00:32:00] impact the world.

Right. And And are at least to try to impact the world. And so, it changed the education and I was like, great. I'm going to teach the industry to do the work that I do. And that that's how it started off was, was in that sort of was in that way, it was to create a certification course and the industry to do the work that I do.

And this started a little over three years. When I was kind of being dreamt up, but once I really started transferring notes from my old documents into a document was on four 20 of 2019. And. And that's when the journey started for me, how do I create an online training course? And I didn't know how to do that.

Like I don't come from education development. And so I started the journey and a lot of people helped me along that journey. Dr. Marian McNab was a really big pillar for me just to see how she operated and like that there was hope, not that she's. 

Scheril Murray-Powel: Shout out to Dr. Marian [00:33:00] McNabb. Great, great work clinical trial work. 

Philip Wolf: Yeah, she does phenomenal work. Yeah, absolutely. And and yeah. There's such a journey. I could spend a whole episode talking and beyond talking about the journey. That's led me to where I'm at now, but you get to your point. We have pivoted from certifications in the industry to actually going directly after the consumer.

And our goal is to change people's relationship to cannabis, to have more awareness around their consumption. If they have more awareness around their consumption, we believe that they'll become in better touch with themselves over time, therefore a better texts or with the world around them. And We've been developing content that will be distributed on video and audible formats across our web platform.

This is custom learning management system. And you can receive that whatever fits your learning style. Some people just want to listen to a podcast why they worked out. Some people want to watch videos, engage with learning [00:34:00] activities and engage with community. So you'll have all of those types of options to do so.

And this is for beginners and connoisseurs of cannabis. We have content that. Everybody. And we also approach it the way as a guide and not saying this is how it is. This is how it is. This is how it is because it fits. There's so many different ways you can approach the use of this plant to fit your body, mind, and spirit.

So that's what we try to do and then encourage your own intuition to follow what. You are enjoying what makes, what brings you joy? It brings you happiness follows that, taking that content, where are your curiosities at taking that content? Because what this content is going to do is empower the consumer to be able to use this plant to best serve their life.

That's what we're doing with it. And that's the purpose of it. And so, we hope that content will be released by the end of the summer early fall. And we're going after our res, [00:35:00] but we have teams of people put together. We have a lot of content already put up. We have about 16 subject matter experts for the first volume water, somewhere in our pipeline.

And more that are coming on. Like it's, it's gearing up to be very, very, very special. And wow. What a journey. 

Scheril Murray-Powel: Yeah, I'm glad to be on this journey. And I love how. Have a variety of delivery systems for the content, just like with the plant, there's a variety of delivery systems for cannabis as medicine and cannabis as a meditative. So I really applaud that one. I know it's been a long journey to get here.

You mentioned 2000, 19 or three years in. So thank you for all the work and thank you for the team that you put together. I'm really excited about the Sherman. It is a for-profit company. There is opportunity for people to engage and get involved in joined the team. So, we're going to make sure in the show notes, people know how to get in touch with, with you just in case they want to contribute and, and being an [00:36:00] invested partner with Khashoggi.

Philip Wolf: it's going to be a worthwhile investment. I tell you that, it's like, who wants to go to the moon with us? And now's the time. 

Scheril Murray-Powel: Now is the time. Well, I'm excited that I have my space shoes ready and my space ready. So I'm on the journey with you and this, just to hear the history of your engagement with the plants and, and engagement with the industry and, and the fact that you are this global citizen. So you have the expertise.

All all ins geographic areas. I usually am. And in the show I always ask our guests a couple of questions. So one is, how can I help you happen to show help you to promote your goals and what you'd like to achieve in the cannabis 

Philip Wolf: Absolutely. Well, I think we just, I think we just answered that one. Whoever wants to come with the moon with us and invest in, cause show them please get ahold of me or Cheryl. She'll put you in hold the she'll put a hold of us. So that's that's what's most present right now. 

Scheril Murray-Powel: And then the other question that I always ask our guests is if there was anyone on the [00:37:00] planet who's living, that we could put you in touch with, introduce you to, that would take your initiatives to the next level like supercharge accelerate the, the impact of what you're doing in cannabis. Who would you want us to introduce you to Justin face?

Just in case you're watching.

Philip Wolf: Just came up to me and was served Richard Branson. 

Scheril Murray-Powel: Nice. I can see that. I can definitely see that. I think he would be completely aligned with your brand. Tell us more, tell us more about why that 

Philip Wolf: Well, that's just what came into my heart. And as you know me, like what comes into my heart is what is going to be spoken to and what I'm going to trust most. Obviously he has the resource to drive this on a global scale as much as anyone else does. And. I do know he consumes cannabis. I believe he said some positive things around cannabis, but I actually know there's a brilliant cannabis wine.

That is we'll just say folk medicine made up in up in Sonoma county. And Yeah.

[00:38:00] there's a slight degree of separation there.

And I see him as a global citizen that does want the world to become a better place, and so I feel like he would align with not only. The economic positive aspects of what could show him can bring, but also the purpose driven mission of, of home. And and honestly how cannabis can affect all plant medicines, and I don't know what his stance is on other master plant medicines, but, cannabis can be such a guardian for the other master plants which I think is very important as well.

And another subject we could spend an entire show. 

Scheril Murray-Powel: Oh, and we will, and we will, we will use in the city, we are going to expand. We're going to talk all plant medicine. We didn't talk about your trip to Costa Rica, which was kind of, very important to us building this strong relationship that we have now. But we'll talk about that in the next episode. So I just want to thank you this time.[00:39:00]

Thank you so much for joining me on TURPs in the city to our audience. We will post all ways of getting in touch with Phil Wolf, the original, the OT friends. And good friend to me. We'll post this information in the show notes. Please get involved learn more about fisherman, some of these other initiatives.

I hope you're enjoying joining season two, which is all about New York. There were a lot of New York touch points in this interview. And I look forward to the rest of the season with you. So make sure that you're tuning in thanks for tuning into TURPs in the city.